The Great Indian Story of Handlooms

Indian Handloom is the living embodiment of
India's Textile Heritage. Unlike power loom fabrics, handloom
textiles are
woven by hand on traditional looms. So, each piece is unique. The fabrics are renowned for their intricate patterns, fine craftsmanship and cultural significance. Handloom has been an integral part of Indian culture for generations. Each region has its own variation:
Kanjeevaram from Tamil Nadu,
Jamdani from Bengal,
Banarasi from Uttar Pradesh, and more. These fabrics are not manufactured. They are created by skilled artisans using age-old techniques to produce quality textiles. It takes time to make these fabrics, but that's what makes them authentic and exclusive.
It is very sustainable because the handloom fabric is made of natural fibers like cotton, silk and wool and not on electricity and synthetics. So it has a smaller carbon footprint. Many handloom fabrics are dyed using natural, eco-friendly colors and are thus very sustainable options for
ethical fashion. Handloom is vital for slow fashion. In the world of fast fashion, handloom offers long-lasting, classic and eco-friendly garments.
By choosing handloom, consumers uphold traditional craftsmanship, support local artisans, and promote a
sustainable fashion industry. Indian handloom is more than fabric, it is heritage, skill and sustainability.
The Origin & History of Handloom in India

Ancient Beginnings - Indus Valley Civilization
Indian handloom can be traced back to the
Indus Valley Civilization (about 2500 BCE). Weaving tools and traces of cotton fabric have been found at
Mohenjo-Daro and
Harappa, evidence that spinning and weaving were key activities in early society. Cotton textiles from India were sought after in ancient trade networks that reached
Mesopotamia and
Egypt.
Development Across Dynasties
In the
Mauryan and
Gupta periods, handloom weaving was extended to include
silk and muslin. Varanasi was noted for brocade work, and Bengal and Tamil Nadu developed distinctive weaving styles. The Mughal period refined handloom further. Persian-influenced designs, such as jamdani, chanderi and banarasi silk, were introduced, and the use of
Zari (gold and silver threads) became widespread.
Indian textiles became highly prized. Temple culture had a profound influence on weaving in South India, where enduring classics like Kanjeevaram silk sarees feature bold patterns and durability.
Impact of British Rule
When Britain became the colonial power, it forced heavy taxes on the handloom industry and imported cheap, machine-made British textiles. Indigenous weaving declined as the traditional weavers could no longer make a living. Popular fabrics such as
Dhaka Muslin disappeared as a result of economic policies enforced by the British.
Revival Post-Independence
Following independence in 1947, handloom production was resurrected.
Mahatma Gandhi's Khadi Movement encouraged self-reliance and re-established hand-spun textiles. Government schemes established cooperative societies and weaving clusters, which continued production and helped to preserve traditional techniques.
The Role of the Swadeshi Movement in Indian Handloom
Boycotting British Textiles & Reviving Khadi
The
Swadeshi Movement (1905) advocated the boycott of British textiles and encouraged Indians to wear handloom fabrics produced in India. At the time, India was one of the largest markets for British textiles. Indian weavers were under pressure from colonial policies. The movement called on people to wear
Khadi, a hand-spun and handwoven fabric, to support Indian artisans and reduce reliance on British goods.
Gandhi's Charkha - A Symbol of Self-Reliance
Mahatma Gandhi made the spinning wheel (Charkha) the national symbol of self-reliance. Spinning yarn was not just about producing cloth but also about empowering the people. Gandhi wanted all Indians to take up spinning to regain economic control. Khadi became a political and economic statement and symbolised resistance against the colonial rule.
Strengthening Local Handloom Communities
This movement boosted the local handloom industries and created a market for Indian textiles. Weaving communities were able to earn a living once again by reviving traditional techniques and indigenous
crafts. Bengal, Tamil Nadu and Gujarat were among the regions where ancient weaving traditions were revived. Cooperative societies were also established to help the weavers financially and maintain their independence.
Economic Independence & Long-Term Impact
By reducing imports from the British, the Swadeshi Movement helped India become self-sufficient. Post-independence, this philosophy guided policies that prioritized local industries. Today,
Make in India and
Vocal for Local initiatives continue to champion handloom fabrics, safeguarding India's textile legacy and empowering artisans.

Swadeshi Movement

Gandhi's Charkha

Make in India & Vocal for Local
Types of Indian Handlooms
Indian handloom industry represents various traditional weaving techniques with unique characteristics. Main types of Indian handlooms are:
- Pit Loom - Pit loom is a traditional loom built in a pit in the ground. It has better tension control and is used for weaving fabrics like Kanchipuram silk and Jamdani cotton in Tamil Nadu, West Bengal and Andhra Pradesh. It supports intricate patterns and fine detailing.
- Frame Loom - The frame loom is a more modern and portable type of loom than the pit loom. It is widely used in small-scale weaving units for producing fabrics like cotton, silk and wool etc. It is an ideal loom for cottage industries.
- Charkha - The charkha is a spinning wheel that produces yarn that is woven into cloth. It was central to the independence movement in India and is still used to make khadi, a breathable fabric.
- Jacquard Loom - The jacquard loom is used for fine weaving (especially in Banarasi silk). It uses punch cards to control the warp threads and weaves complicated patterns in brocade and silk sarees.
- Backstrap Loom - The backstrap loom is used mostly by tribal people in the Northeast and the Himalayas. It has wooden rods and a strap around the weaver's back to control tension. It is used to make shawls and traditional garments in bold patterns and vibrant colors.
Each of these handlooms plays a crucial role in preserving India's rich textile heritage, ensuring the continuation of traditional craftsmanship in a changing
world.

Pit Loom

Frame Loom

Charkha

Jacquard Loom

Backstrap Loom
Famous Indian Handloom Fabrics & Weaving Clusters
India's handloom tradition is as diverse as its fabrics, colours and craftsmanship. The country has signature weaves from every region, crafted with age-old skills. From the rich silks of South India to the delicate muslins of Bengal, the textiles are a reflection of India's cultural heritage. Here, we take a look at some of the country's most famous handloom fabrics and weaving clusters.
- North India - Banarasi Silk, Pashmina & Chikankari - Some of the finest and most intricate handlooms are found in the north.
1. Banarasi Silk is known for bridal wear. The sarees are woven with gold and silver threads. They have a rich texture and intricate motifs inspired by Mughal art and architecture. They can take weeks or months to weave.
2. Pashmina Wool Shawls are made in Kashmir and are incredibly soft, warm and often have delicate hand embroidery. Pashmina shawls are woven from the underbelly of the Changthangi goat. The shawls are a luxury item worn all over the world.
3. Lucknow's Chikankari embroidery elevates dull fabric to sheer poetry. Delicate hand embroidery on muslin, silk or cotton, in floral and paisley designs, this exquisite art form is traditionally white-on-white. But now, with vibrant colours, Chikankari mixes heritage with contemporary style.

Banarasi Silk Saree

Pashmina Woollen Shawls

Chikankari of Lucknow
- South India - Kanjeevaram Silk, Kasavu Sarees & Ilkal Sarees - South Indian silk is famed for its richness and sturdiness.
1. Kanjeevaram Silk Sarees are made in Tamil Nadu. The thick and lustrous fabric and wide contrasting borders are the hallmarks of these sarees. The borders are usually adorned with temple, peacock and mythological motifs.
2. Kasavu Sarees, a traditional drape originating from Kerala is a simple yet sophisticated handwoven cotton saree with a distinctive gold border.
3. The pallu of Ilkal Sarees is woven separately and attached with the Tope Teni technique. It is the combination of red and blue colours along with intricate borders that makes it so popular.

Kanjeevaram Silk Saree

Ilkal Cotton Silk Saree
- East India - Baluchari, Sambalpuri Ikat & Bengali Muslin - East India has some of the most beautiful and artistic handloom fabrics.
1. Baluchari Sarees from Bengal are famous for their storytelling motifs where mythological scenes are woven into the fabric using silk threads.
2. Sambalpuri Ikat is a work of art. The tie-and-dye technique used to weave this fabric requires immense patience and precision. The designs are inspired by nature and traditional folklore. The fabric is dyed before weaving, giving it a vibrant and blurred design typical of this region.
3. Bengali Muslin, once described as woven air because of its super softness and lightness, has a long history dating back to the Mughal era. The revival of this exquisite handloom fabric is gaining prominence in recent times, restoring its fine workmanship and sheer elegance.

Baluchari Saree

Sambalpuri Ikat Saree
- West India - Bandhani, Patola & Mashru - Western India is also known for its colourful and elaborate tie-dye techniques.
1. Bandhani is a traditional art of Gujarat and Rajasthan where small sections of fabric are tied with thread and then dyed to form intricate dot patterns. This colourful technique is used in sarees, dupattas and turbans.
2. Double Ikat Patola Sarees from Gujarat are some of the most expensive handloom fabrics in India. Woven so meticulously, the pattern appears exactly on the reverse side of the saree.
3. Mashru, originally made for the royals, is a blend of silk and cotton that gives the outside a shiny look while keeping the inside comfortable. Popular for its bold stripes, this fabric is still widely used in Gujarat for sarees and traditional clothing.

Bandhani Saree

Double Ikat Patola Saree

Mashru Saree
- Central India - Chanderi, Maheshwari & Bagh Print - Madhya Pradesh is a major centre for handloom weaving.
1. Chandari Silk and cotton sarees are sheer in texture, have delicate motifs and are lightweight. The golden zari work gives them a sophisticated look.
2. Maheshwari Sarees originally worn by royalty have intricate geometric designs and reversible borders. They are woven from silk and cotton blends and are graceful and comfortable.
3. The Bagh Print Art is a bold red and black pattern on white cotton cloth. This block-printing technique is made using natural dyes.

Chandari Silk Saree

Maheshwari Saree

Bagh Print Art
The Story of Chekutty Dolls & Chendamangalam Handloom

Chendamangalam Handloom and the 2018 Kerala Floods
Chendamangalam is a historic weaving village in Kerala known for its exquisite handloom fabrics. The weavers of Chendamangalam were hit hard by the floods in 2018 in Kerala. The floods damaged their looms and made their fabric stock unsellable. The weavers were struggling to make ends meet and were looking for an innovative way to bring back life to their craft and livelihood.
Chekutty Dolls - A Symbol of Resilience & Sustainability
Instead of throwing out flooded fabrics, social entrepreneurs and artists made
Chekutty Dolls - handmade dolls made from stained but salvageable fabric.
Chekutty represents resilience and imperfection is seen as marks of survival rather than flaws. Each doll had the message, '
Chekutty has stains, but no despair stains'. The dolls were more than just upcycled products, they represented sustainability and artisan resurgence. Volunteers and weavers hand-stitched each piece, preventing waste and generating income for the affected weaving community.
Challenges Faced by the Indian Handloom Industry

The Indian handloom industry, known for its heritage and craftsmanship, is in dire need of survival. In spite of its cultural importance, several issues are putting traditional weavers at risk. Here are the key issues today.
- Declining Number of Weavers - Many weavers are abandoning handloom weaving because of low wages. Weaving requires a lot of time but gives little money. The younger generation wants a stable job elsewhere and there is a dearth of skilled weavers. If this continues, traditional handloom techniques will die out.
- Lack of Awareness among Consumers - The market for handloom fabrics is shrinking as newer textiles are available in the market that are machine made. Younger buyers prefer to buy synthetic or power loom fabrics as they are available in more variety and are cheaper. Also, there is not much awareness about the amount of effort and skill that goes into handwoven textiles and so the demand for them is also diminishing.
- Competition from Power Looms - Power looms have all but displaced handloom weaving with cheaper, mass-produced alternatives. Designs that were once painstakingly crafted by hand are now replicated by machines, making it difficult for weavers to compete. Since power loom products are more affordable, they have a larger market, while handloom struggles to stay relevant.
- Limited Market Access for Weavers - Most small-scale weavers do not have direct access to buyers and must rely on middlemen who often take a large cut of their income. Many do not have access to digital platforms or global market connections, which limits their ability to expand reach. Government initiatives exist, but bureaucratic hurdles limit the reach of these programs. Without better market access, many artisans are unable to sustainably practice their craft.
Opportunities & Revival of Handloom Weaving
- Government Initiatives Supporting Handloom - Government schemes for handloom weavers NHDP offers financial assistance, skill development and market linkages. Handloom Clusters initiatives help artisans by ensuring better supply of raw materials and improved infrastructure, preserving traditional techniques and increasing weavers' productivity and economic security.
- E-Commerce Expanding Market Reach - Online marketplaces like Amazon, Flipkart and specialized handicraft websites offer handloom weavers access to customers worldwide. Weavers can sell directly to buyers, bypassing middlemen and ensuring higher profits. Digital literacy training helps weavers list products, track orders and promote products through social media, ensuring the craft's relevance in today's market.
- Handloom in Contemporary Fashion - Indian designers update handloom fabrics for contemporary wear - Sabyasachi and Ritu Kumar incorporate traditional weaves to woo younger buyers - Handloom's exclusivity and sustainability woos eco-conscious consumers - Handloom's future is secure in the changing fashion landscape.
- Social Media Driving Awareness - Campaigns like Make in India and Vocal for Local have promoted handloom. Social media allows weavers to showcase their work, connect with buyers and promote their craft independently. Non-profits like India Handmade Collective and GoCoop support artisans with ethical sourcing and fair trade.
- The Road Ahead - Even so, handlooms need more investment, awareness and innovation to be sustainable in the long-term. Supporting handloom preserves heritage, empowers artisans and advances sustainable fashion. Enhanced market access, better working conditions and increased consumer interest are key to sustaining India's rich weaving traditions.
Top Indian Brands Promoting Handloom

- Fabindia - Fabindia is the most trusted brand in handlooms in India with sarees, kurtas, home furnishings, etc. It works with artisans, promotes fair trade and modernises traditional textiles.
- Raw Mango - Raw Mango by Sanjay Garg brings back the art of handwoven textiles. Slow craftsmanship and sarees and fabrics that combine heritage and modernity.
- GoCoop - GoCoop is the first online marketplace for handlooms and handicrafts in India. It connects artisans directly to buyers and cuts out middlemen, ensuring fair wages to weavers. You'll find a large selection of authentic Indian weaves here, including Pochampally ikat, Jamdani and Kanjeevaram.
- Taneira - Taneira - the brand by Tata Group brings to you, authentic handwoven sarees, sourced directly from weavers across India. From Kanjeevaram to Tussar, Taneira brings to you a range of sarees that supports traditional craftsmanship and makes it more accessible.
- Anavila - The brand has launched handwoven linen sarees that are comfortable to wear and have a simple elegance. It uses eco-friendly fabrics and promotes rural artisans. The brand combines natural fibres with contemporary designs.
How to Identify Authentic Handloom Fabrics

- Handloom v/s Power Loom Fabrics - Key Differences - Handloom fabrics are woven by artisans, whereas power loom fabrics are machine-made. Handloom textiles have slight irregularities that make them one-of-a-kind, whereas power loom fabrics are rigid and uniform. Handloom fabrics are softer, breathable and have a unique drape. Pulling a thread reveals handloom weaves are looser, whereas power loom fabrics are tightly packed.
- Checking for Weave Patterns and Imperfections - Handloom fabrics have slight weave variations because they are made by humans. There will be minor differences in thread thickness and little knots where the threads are joined. Power loom fabrics are perfectly symmetrical and machine made.
- Government-Issued Handloom Labels - There are government certifications for authentic handloom fabrics. Handloom Mark from the Ministry of Textiles certifies handmade. GI tags like Banarasi silk, Pochampally ikat or Chanderi are for regional handlooms. Check for these labels when buying.
- Best Places to Buy Authentic Handloom Products - Handloom fairs and Government-run emporiums like Co-optex, Khadi India and Fabindia source directly from artisans. Regional handloom clusters like Kanchipuram, Bhuj and Sambalpur are also good options. Online, choose platforms that sell GI-tagged products and source directly from weavers.
Interesting Facts about Indian Handlooms
- Dhaka Muslin - The Lost Fabric - Once the World's finest fabric, Bengali Dhaka Muslin was so delicate that a saree could pass through a ring! British policies led to its disappearance.
- Banarasi Sarees Took Years to Weave - Handwoven Banarasi sarees with gold and silver zari took 6 months to 3 years to complete, depending on the complexity.
- Gandhi's Charkha Was a Weapon - Mahatma Gandhi promoted Khadi and the Charkha to boycott British textiles, turning handloom into a freedom movement symbol.
- Weaving Blindfolded - Some Tamil Nadu and Karnataka weavers work blindfolded or in dim light to maintain hand precision, a skill passed down for generations.
- Handloom Adapts to Weather - Pure cotton and wool handloom fabrics naturally cool in summer and warm in winter, making them perfect for all seasons.
- Chekutty Dolls from Ruined Sarees - After the 2018 Kerala floods, damaged Chendamangalam handloom sarees were turned into Chekutty dolls, symbolising resilience.
- Handloom gets Softer Over Time - Unlike synthetics, handloom fabrics soften with every wash and last for generations, often passed down in families.
- Kanjeevaram Sarees Hold Real Gold - Some Kanjeevaram sarees have pure gold zari, making their value higher than jewellery!
- Secret Codes in Handloom Designs - Traditional weavers hide unique motifs or personal symbols in their fabric, making each piece one of a kind.
- Handloom Handles Intricate Designs Better Than Machines - Weavers create extremely detailed patterns by hand, some beyond what modern machines can replicate.
- Patola Sarees look the Same Inside Out - A Patola saree is so well woven that its design appears identical on both sides - you can wear it inside out!
- 5,000+ Knots per Inch - Weaves like Baluchari and Paithani have over 5,000 hand-tied knots per square inch, making them true textile masterpieces.
- Weaving without a Design Sketch - Expert weavers create intricate patterns from memory, weaving designs without needing pre-drawn sketches.
- Handloom is 100% Eco-Friendly - It uses no electricity, synthetic dyes or chemicals. Some dyes come from flowers, turmeric and fruits.
- India has Over 100 Handloom Weaves - From Kanjeevaram silk to Bengal's Jamdani, India has 100+ unique handloom weaving styles, each with a rich legacy.
Why Supporting Handloom Matters
Handloom preserves India's textile heritage, supports artisans and is eco-friendly. It reduces carbon footprints, uses natural dyes and promotes ethical, durable fashion. Choosing handloom sustains traditional craftsmanship and empowers local communities. Every purchase helps keep this legacy alive...