Floral prints didn't just appear one fine day on a summer dress. Their story began centuries ago, woven into fabrics long before fashion was even called fashion. The earliest traces of floral patterns can be found in India, where artisans used wooden blocks to hand-print intricate blooms on cotton. These vibrant fabrics, known as
Chintz, travelled across oceans in the 16
th and 17
th centuries, captivating traders from Europe who couldn't resist their exotic beauty.
Soon, the West began experimenting with florals of its own. The Victorian era saw women wrapped in gowns covered with delicate rose patterns - a symbol of refinement and grace. As the decades changed, so did the florals. The 1920's brought pastel blossoms on airy chiffons, while the rebellious 1960's transformed florals into bold symbols of freedom during the flower power movement. By the time the 1980's rolled in, oversized blooms took centre stage, splashed across everything from jackets to skirts.
Today, digital printing and
sustainable fabric choices have given florals a new identity - one that blends art, technology and conscience. From royal wardrobes to everyday closets, floral prints have never faded. They simply adapt, blooming in every generation with fresh meaning and endless beauty.